Wine Is Not a Constant-Be Prepared for Change

Wine Is Not a Constant-Be Prepared for Change

Napa Vineyard-A world premier wine region. I recently read two articles in the Sonoma Index-Tribune from two authors concerning indications that the wine industry may be headed for changes in ‘sea state’. The thrust of both articles was posed by way of a question: Is...

The Nose Knows with Wine

I once heard a sports car aficionado guy say-if a car looks sleek today it will probably be impressive forever.  Maybe, when it comes to sleek aromas in wine-a great aroma experience will be remembered and sought after for a long time. Aroma sensations have a palate...
The Tasting Room: Branding or Marketing

The Tasting Room: Branding or Marketing

In selling wine, especially in the tasting room, there is a difference between marketing and branding. Yes, the two are often co-mingled, but they must be interpreted and managed differently. Without a brand identity it is hard to market wine. We do not want to take...
New Technology For Wine/Spirits/Beer Labels-NFC Tags

New Technology For Wine/Spirits/Beer Labels-NFC Tags

What’s the purpose of a wine label; or for that matter a label on spirits and beer?  Obviously, the first response to that question is: to satisfy the TTB (Alcohol and Tobacco Tax and Trade Bureau) regulations.  Once that is accomplished, the label space remaining may...