Research Protecting the Wine Industry From Constant Threats

Research Protecting the Wine Industry From Constant Threats

Wine starts and can end in the vineyard; mites/insects (visible and microscopic), diseases, mildew, and Mother Nature make it a miracle wine ever makes it onto the shelf. Even as vineyard managers adopt Biodynamic®, organic or sustainable vineyard practices, there...

Tasting Room-The Experience Can Be a Ah-Ha Moment For The Visitor

There is nothing surreptitious about selling wine in a tasting room or at a tasting event; the visitor is there anticipating buying a new-found wine that will make life more pleasant. And tasting room staffs should understand–wine sales is not a debate forum;...
The Tasting Room: Branding or Marketing

The Tasting Room: Branding or Marketing

In selling wine, especially in the tasting room, there is a difference between marketing and branding. Yes, the two are often co-mingled, but they must be interpreted and managed differently. Without a brand identity it is hard to market wine. We do not want to take...
New Technology For Wine/Spirits/Beer Labels-NFC Tags

New Technology For Wine/Spirits/Beer Labels-NFC Tags

What’s the purpose of a wine label; or for that matter a label on spirits and beer?  Obviously, the first response to that question is: to satisfy the TTB (Alcohol and Tobacco Tax and Trade Bureau) regulations.  Once that is accomplished, the label space remaining may...

Moderate Drinking Has Many Benefits, But How Much is Too Much?

  By: Emily Netburn-Newsmax Health- Stock Photo Secrets Drinking in moderation has been linked, in numerous studies, to a wide variety of health benefits. But it’s also possible to get too much of a good thing, experts say. So what exactly is drinking in...

California’s Most Expensive Wines | Wine News & Features

Reprinted from Wine Searcher, July 2017, Steven Lay not the author. Source: California’s Most Expensive Wines | Wine News & Features California’s Most Expensive Wines © Screaming Eagle | Go on, take a wild guess which wine is California’s most...

Corks Can Live Long After the Wine Is Gone

Being an ecologically minded consumer just isn’t about the vineyard.  It seems that the wine industry is betting on consumers wanting and appreciating grapes grown in a prescribed manner that allows for designations such as: sustainable, Biodynamic, green, organic or...