The Tasting Room: Branding or Marketing

The Tasting Room: Branding or Marketing

In selling wine, especially in the tasting room, there is a difference between marketing and branding. Yes, the two are often co-mingled, but they must be interpreted and managed differently. Without a brand identity it is hard to market wine. We do not want to take...
New Technology For Wine/Spirits/Beer Labels-NFC Tags

New Technology For Wine/Spirits/Beer Labels-NFC Tags

What’s the purpose of a wine label; or for that matter a label on spirits and beer?  Obviously, the first response to that question is: to satisfy the TTB (Alcohol and Tobacco Tax and Trade Bureau) regulations.  Once that is accomplished, the label space remaining may...

Corks Can Live Long After the Wine Is Gone

Being an ecologically minded consumer just isn’t about the vineyard.  It seems that the wine industry is betting on consumers wanting and appreciating grapes grown in a prescribed manner that allows for designations such as: sustainable, Biodynamic, green, organic or...